NAMCO BANDAI Games Philosophy
To play is human.
The 21st century will be an era of spirituality.
Greater added values are attained as industrial activities advance to a higher level of industrialization.
NAMCO BANDAI Games Vision
NAMCO BANDAI exists to:
Inspire people around the world and help them enjoy time to the full through play.
NAMCO BANDAI Games will become the world’s most admired videogame maker, capable of consistently supplying games that deliver happiness, fun and satisfaction.
Basic Philosophy of NAMCO BANDAI Games
- Only supply products that deliver real customer satisfaction.
- Continually aim to create genre-breaking products.
- Work to offer more chance to enjoy videogames (multi-content approach).
- Work to enhance the gameplay experience (media-mix approach).
- Actively supply products to global markets.
NAMCO BANDAI Games Brand Mark
Brand Concept: Fusion and Evolution
Like a newly energized life form, Bandai and NAMCO will organically integrate and fuse, constantly evolving to generate unparalleled Dreams, Fun and Inspiration – a concept represented in the NAMCO BANDAI Games symbol.
Symbol Color
Our passion and unbridled approach to entertainment is expressed by the layered red, orange and yellow colors in the Group symbol.