The European distributor – which holds key exclusive distribution rights for some of the best marques in the business including Namco Bandai Games, Benchmark Games, Betson, Fantasy Entertainment, ICE, IMotion!, PopNoggins, Raw Thrills, Universal Space, Yubis and 5 Star Redemption, as well as its own collection of Brent Sales-branded games – is aiming to build on huge successes recorded across several product sectors over the past 12 months.

Prize merchandising is one of the company's key growth areas with skill-based vending games and ticket redemption being spearheaded by the well received introductions of Clena-Flex, Japan's current leader in the prize vending field, Sweet Land Premia and Deal or No Deal. Joining them for the first time at ATEI are: Barber Cut, a two-player prize vendor of crane-sized proportions; Battle Forge, a redemption game that turns coin/token firing into a virtual video world; Hollywood Reels, a new coin roll-down redemption game; NFL 2 minute challenge, an American football-themed adaptation of ICE's popular basketball redemption game NBA Hoops; 3-in-a-row, a new spin on the traditional alley roller; and Tickets to Prizes, an all-in solution designed to help operators introduce redemption into their estates. Crazy Typhoon makes its world debut at ATEI. This single-player game, themed on coins spiralling down a funnel to land on prize areas, has been designed specifically for the European market by Namco Bandai's Japanese development team and is available in both coin-in/coin-out and ticket redemption formats throughout Europe.

The company's line of photo-imaging booths, which currently includes Fantasy Entertainment's Foto Cube and Portrait to Anywhere, is being expanded to incorporate the brand new Pop Noggins, a booth which places photographed faces onto singing and dancing cartoon characters – all dispensed to the customer via DVD.

Videogames, remain the company's hallmark as Namco Bandai Games' Maximum Tune 3 continues its reign as the highest income earning driver and Time Crisis 4 heads the field in video shooting cash box whilst Raw Thrills enjoys its current status as the world's biggest selling brand of coin-op video. New for 2008 is BNG's Tekken 6, the latest instalment in the ultra popular combat video series, and Raw Thrills' Safari, an African-themed shooting game modelled on the proven Big Buck Hunter phenomenon. The Illinois-based games developers have combined with Namco Bandai Games to stage its launch at ATEI 2008, marking the first time a Raw Thrills game has made its debut outside of the United States.

Highlighting its 'Fun Factory' status as a total supplier of family entertainment games, the company will also feature a brand new range of kiddie rides on its ATEI stand.