Namco Europe launches Kiddie Rides Division with Chris Bell as General Manager

Namco Europe has completed a major strategic business development with the formation of a dedicated Kiddie Rides Division. The Division, which will be inaugurated at ATEI, is being headed-up by well known kiddie ride expert Chris Bell who has been appointed to the post of General Manager. Chris, who has 25 years experience in the industry, 20 of which gained in the Kiddie Ride sector, reports directly to Namco Europe Managing Director John McKenzie.

“Our Kiddie Rides division is an important strategic addition to the overall Namco Europe business offering,” stated John McKenzie. “Our aim is to provide operators with the broadest range of high earning fun-based family equipment and Kiddie Rides are an integral part of that philosophy.” He continued: “Chris Bell represents a great appointment with his professionalism, breadth of excellent contacts and encyclopaedic knowledge of the sector. Bringing Chris on board is a clear sign of our intent to take the new division forward.”

Reflecting on his new role, Chris Bell said: “Working for a company of such standing and substance in the product sector that is closest to my heart represents a wonderful opportunity. I spent over two decades working in the Kiddie Rides business and to be involved in the start-up of a new division is fantastic. ATEI can’t come fast enough and I look forward to meeting up with colleagues and clients in London.”

The Kiddie Rides Division of Namco Europe will be showing a range of licensed and non-licensed kiddie rides from stand U2340/34 at ATEI.