John Brennan on low-stake, family oriented equipment
"The appeal of this kind of equipment is not limited to a single age group, but allows interactivity across several generations: older family members are instinctively drawn towards the fun and excitement enjoyed by the younger players.
"Successful operators will have a broad machine line-up, offering diverse playing activities and experiences across pushers, novelty, redemption, prize merchandisers, etc. "On low-stake prize games, such as Barber Cut, Clena-Flex, Crazy Typhoon and Sweet Land Premia, careful presentation of prize areas offers a tangible sense of value for money, with players having fun and gaining rewards after playing. "Visits can be prolonged by offering plenty of choice in this genre, allowing players to move from game to game, each providing 'first time I played this' appeal. The games we offer in this category tend to have long product life cycles, performing week-in, week-out across many months and even years at the same location. And with cost-effective pricing the huge ROI makes this kind of investment a 'no brainer'." |
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