"There's a significant difference between competing with players remotely and actually facing off with them side-by-side on a linked bank of Maximum Tune 3, Fast and Furious Drift or Super Bikes, where big screen graphics, amplified sound systems and physical ergonomics of play position all contribute to an unbeatable experience with real wow factor.

"On some of our Superdeluxe units, the addition of overhead displays, with live stage action enhances the thrill for spectators and players alike. Loyalty programmes, such as the card-based system on MT3 or keypad entry on Drift, maintain a high degree of game personalisation designed to encourage repeat play, whilst tournament play has yielded some excellent returns for US operators on games such as Big Buck Hunter Pro and Safari. With social gaming on the rise, we can soon look forward to similar marketing initiatives on this side of the pond."