Amutec first for Namco Europe: Finley the Fire Engine

Namco Europe is set to launch its first wholly in-house developed Kiddie Ride since acquiring the Amutec brand name. 'Finley the Fire Engine' is a 2-seat rocking ride based on the television cartoon character which is hugely popular amongst 2 to 6-year-olds. The ride, which has been licensed from Entertainment Rights, features authentic sounds and interactive controls.

Following its small screen debut in July 2007, Finley the Fire Engine has a production schedule of 78 15-minute episodes and currently ranks as the second-most popular programme for 2 to 6 year olds on the BBC Cbeebies television channel.

Chris Bell, Head of Namco Europe's Kiddie Rides Division, commented: "Amutec has a distinguished track record in the development of successful, high profile rides which connect with a family market. Finley the Fire Engine continues in this tradition and represents a significant addition to a portfolio which already includes top quality kiddie rides from respected international names such as Merkur Gaming."

Making the journey from Friendlyville, Finley the Fire Engine will make its worldwide show debut in prototype format, on stand CH13 in the Champagne Suite of London's Preview Exhibition, 1-2 October.