Go Ball-istic, an interactive ball toss game featuring five fun family themes played out on a jumbo 47-inch touchscreen, and Photo Finish Racing, a three-player fusion of classic midway ball rolling with hi-res, big screen horseracing action, will feature alongside a further six ICE games on the Brent stand, including Big Win Super Spin, Buster Bubbles, Free Fallin' (Standard and Max), Hat Trick and The Price is Right pusher.

The Namco Europe subsidiary, celebrating its eighth anniversary of ICE exclusivity in January 2010, will be accompanied on stand CH13 by sister company Brent Electronic, which stocks a full range of ICE spares and components and continues to deliver full after-sales support.

Namco Europe Managing Director, John McKenzie commented: "ICE continues to develop market-leading products and we look forward to launching them and providing the highest levels of back-up service that our customers quite rightly expect."

ICE Vice President of Sales, Joe Coppola added: "ICE has enjoyed a long, successful partnership with Namco Europe and we are particularly pleased with progress made in the UK, which is certainly Europe's most dynamic market for novelty/redemption expansion. We anticipate the arrival of another great British exhibition season and will do everything we can to support Brent Sales as our sole supplier over there."