What has been the company's experience of the global recession? How has this affected your business strategy? Do you find working more closely with operators helps to eliminate unwanted costs?

"The economic downturn and the subsequent pressures faced by operators has meant that buyers are even more discerning than they have been in the past. What this means is that only the very best of breed products are successful. The recession has meant that the bar has been raised and what operators are looking for are the best examples of games which can deliver compelling and exciting out of home experiences. The ticket and prize redemption categories are the most popular and products that offer players something tangible, in our case, Clena-Flex and Barber Cut, have recorded a consistently high level of success. Moving forward we have implemented a clear development strategy to invest in and develop the prize game genre.

"As a machine distributor we continue to work extremely hard to identify and secure the best lines that are available from throughout the world. We have very close partnership relationships with many of the world's top games designers which allow us to look at products at their various stages of development and the freedom to make changes and alterations to suit the markets we serve.

"The other end of the supply chain involves having a close and informed dialogue with operators. Our 'starting' position is to be extremely pro-active in the market which means understanding the needs of customers, actively seeking their feedback and communicating those findings back into the manufacturers. Many of the game features or adaptations of features are as a result of the feedback we have received from our customers. It is a total folly not to act on their insight."

Have you seen any signs of green shoots yet?

"In all honesty I don't think the recession has necessarily impacted on the best of breed products that we supply. When operators start to consider games which don't fit into that category we will have a better view on whether the recovery has started."

Have you seen changes in credit terms and/or numbers of companies leasing machines?

"I have always felt that it is strong product which drives this business and that compromising on product is ultimately damaging. We have always worked with customers to provide the best deal that works for both parties."