EAG will see Brent promoting two new product categories. The categories, have been branded as 'Fun With Prize' and 'Adrenaline Based Content'. The Fun With Prize or FWP sector encompasses prize redemption, ticket redemption and prize every time products, Adrenaline Based Content (ABC) is the umbrella term for games providing players with a compelling out of home experience.

In Adrenaline Based Content, Brent has secured the top three video masterpieces as voted for by visitors to the recent IAAPA Expo. The three winning games comprise Bandai Namco Games’ Deadstorm Pirates, which is being shown in standard and full movement DX versions, and Tank! Tank! Tank! - the full simulation battle game with pneumatic moving seats – together with the brand new Terminator Salvation from the Raw Thrills/Play Mechanix stable.

Brent's Fun With Prize category features the top-performing Barber Cut and Clena-Flex merchandisers, together with an extensive collection of proven redemption games from industry leading names such as ICE, Jennison Entertainment, Gamewax and Bandai Namco Games.

Brent's Commercial Director, John Brennan said: "As games developers become more creative in their approach to providing entertainment which delivers a return in addition to just an experience, we believe there is a real need to provide the focus which you get with a new category. Players increasingly want something tangible and physical from their expenditure, hence the popularity and significance of Fun With Prize games which we believe will eclipse the low stake gaming sector both in terms of machine numbers and earning potential."

Brent's introduction of Adrenaline Based Content as a category reflects the emphasis it places on sourcing and delivering best of breed products for players. John Brennan explained: "The advances that have been made in home entertainment mean that the only games that work in our sector are those that make the hairs on the back of your neck stand up. We recognise that there's no room for second best in this business hence our award winning line-up at EAG."