Brent Electronic, one of Europe's fastest growing distributors of spares, components and ancillary equipment, will be a distributor of the Embed Redemption Pro™ management solution.

John Brennan, Commercial Director at Brent Sales/Namco Europe, was in buoyant mood following the market's enthusiastic response to the company's massive offering of games shown at the EAG show in London. Reflecting on the exhibition, he said: "We had more new products than ever before and received more support from customers than ever before across the full spectrum of Fun With Prize (FWP) games and Adrenalin Based Content (ABC)."

Brent Sales/Namco Europe has added to its already dominant presence at EAG by securing the exclusive distribution rights (UK, EMEA, CIS and surrounding territories) to Raw Thrills/Play Mechanix Terminator Salvation, widely regarded as the most compelling arcade shooter of 2010.

Leading machine distribution company Brent Sales goes into EAG with an unbeatable collection of leading games which will leave visitors with absolutely no doubt as to who the star income performers of 2010 will be.

Leading machine distribution company Brent Sales will go into 2010 promoting two new product categories. The categories, which have been branded as 'Fun With Prize' and 'Adrenaline Based Content' represent Brent's vision for the business over the mid-term. The Fun With Prize or FWP sector encompasses prize redemption, ticket redemption and prize every time products, with Adrenaline Based Content (ABC) the umbrella term for participation games which provide players with a compelling out of home experience. Both categories, together with a much greater emphasis on prize retailing and licensed products, form a central part of Brent's major game presence at January's debut EAG show (ExCel Centre, London 26-28 January).

Brent Sales has responded to customer demand by making the critically acclaimed Clena-Flex merchandising device available in a myriad range of new set-ups, most notably ticket redemption. The biggest selling entertainment product of its type, Clena-Flex has established a hard earned reputation for being the most consistent and powerful arcade income generator over the last three years.

Brent Sales/Namco Europe responds to a series of questions from InterGame on industry trends and economic conditions.

H2Overdrive, the powerboat-themed racing game from the Raw Thrills stable, has been declared the product of Preview by exclusive distributors Brent Sales/Namco Europe. The assessment, which is based on firm orders received, comes a month after Brent used the exhibition to unveil the fully finished version of the game, first seen in prototype form at ATEI 2009.

Face Bank, the surreal Japanese coin-munching piggy bank that's being marketed to the European amusements and retail sectors by Brent Electronic, has a new admirer in the form of television broadcaster Tim Lovejoy.

"Preview is always an important two days in the calendar but next week's event is likely to hold a lot more significance for an industry that is looking for answers to some pressing issues. I sense that the business is looking for some clarity of thought, some vision and a consensus of opinion which will hopefully be abundant at Preview."

Crazy Golf makes a most vibrant pitch on the amusement/redemption fairway with the arrival in Europe of Chicago Gaming Company's PUTT! Championship Edition, distributed exclusively by Brent Sales/Namco Europe.

Applying the latest technology to a popular proven theme, Photo Finish Racing is a new midway-style ball rolling horseracing game developed by redemption specialists ICE and distributed exclusively by Brent Sales.

Go Ball-istic is the latest redemption release from the ICE stable, distributed exclusively throughout the UK and Ireland by Brent Sales.

Brent Sales, the UK subsidiary of Namco Europe, is preparing for Season 2010 by adding a number of new amusement games to its portfolio. At least five brand new titles from world renowned manufacturers will be unveiled to the European industry for the first time at London's Preview exhibition in October.

Brent Sales will continue to build upon its exclusive UK distribution agreement with US novelty/redemption specialist ICE by launching two brand new games at the forthcoming Preview exhibition.

Elliot Ball of Clacton Pier proved himself Britain's ultimate ball juggling Star Performer in Brent Sales' national coin-op keepie uppie competition. Flying the flag for East Coast amusements operators, Ball set an unbeatable total of 119 touches, fending off the challenges of his nearest rivals; Thomas of Glasgow's Sims Amusements (Scottish regional winner) who scored 72, and Gaiety's Frankie Bailey who achieved 65 touches.

H2Overdrive is earning a reputation with operators not only for being the most impressively designed game of the moment but most importantly – with earnings over 4.5 times the video game average – their most profitable.

U.S. redemption specialist, Jennison Entertainment Technologies has released Intermission, a movie-themed, coin roll-down sequel to its blockbuster Hollywood Reels game. Distributed exclusively throughout the UK, Ireland and continental Europe by Brent Sales/Namco Europe, the single-player game offers retro cinema interval entertainment that's just the ticket for family fun redemption seekers of all ages and abilities.

"The timing of Preview presents Brent Sales with an ideal launch pad for a range of new games that are scheduled for production release in the subsequent weeks and months and which are destined to become some of the highest performing games in the following season.

Combining sports theming with coin roll-down prowess, Hat Trick is a new three-player ticket redemption game from ICE, distributed exclusively throughout the UK, Ireland and continental Europe by Brent Sales/Namco Europe.

Backed by some of the best-known manufacturers on the international scene, Brent Sales' star performers tour is currently appearing at major resorts across Britain. Amongst the stars of the show are novelty/redemption acts from ICE, Bandai Namco Games and Jennison Entertainment Technologies – each bringing its own unique talent to a variety performance that's second to none.

When parent company Namco merged with Bandai to form Bandai Namco Games, one of the strategic aims was to harness the synergy between leading amusement game developer and blue chip toy manufacturer. Merchandising has allowed Brent Electronic to take full advantage of the relationship having become an official supplier of Bandai toys to the amusement industry and as a result one of the most serious suppliers in the redemption sector.

Namco Europe/Brent Sales has launched what videogame aficionados are describing as 'the innovation of the year' with the release of Raw Thrills' hi-tech powerboat racing game H2Overdrive.

Brent Sales is anticipating a successful summer season as a number of factors coincide to bring the best out of its current range of 'star performers'.

Brent Sales is anticipating a successful summer season as a number of factors coincide to bring the best out of its current range of 'star performers'.

A swathe of high profile television character licences are helping to create a new breed of high quality rides at Amutec, now part of the Bandai Namco Games group of companies. Chris Bell, general Manager of BNG's kiddie rides division is confident that 2009 will mark a watershed year in the long and illustrious history of the specialist brand.

A swathe of high profile television character licences are helping to create a new breed of high quality rides at Amutec, now part of the Bandai Namco Games group of companies. Chris Bell, general Manager of BNG's kiddie rides division is confident that 2009 will mark a watershed year in the long and illustrious history of the specialist brand.

When it comes to putting on a show of strength across a variety of seaside amusement genres, there are few machine suppliers that can even come close to the rising tide of star performers from Brent Sales. The company boasts a powerhouse of headline acts in videogames, novelty/redemption and prize merchandising categories, together with innovative new concepts designed to further extend the amusement mix for operators.

From the same team that developed the redoubtable Time Crisis series comes Razing Storm, Bandai Namco Games' latest two-player, fully immersive video shooter now shipping across Europe.

The latest ticket redemption game from ICE, Free Fallin' is a towering, small-footprint, standout piece designed to test players' skill-stop drop reaction times.

Well renowned for its comprehensive portfolio of spares, components and ancillary equipment, Brent Electronic has broken new ground over the last 12-18 months with a burgeoning line of merchandising supplies.

A sure-fire success in the US redemption market, ICE's Big Win Super Spin has now been fine-tuned for use in amusement venues across the UK and Europe, available exclusively from Brent Sales/Bandai Namco Games.

Namco Europe's kiddie rides division continues to build profile and arrives in Dublin to showcase the Amutec brand at AmEx for the first time in several years. Exhibiting alongside sister companies Brent Sales and Brent Electronic on stands 22-23-24-25, General Manager Chris Bell will demonstrate a small sample of the company's new licensed rides, including Postman Pat's Girocopter (lifter) and Finley the Fire Engine.

The games industry has a new Guinness World Record holder within its ranks following a virtuoso videogames performance on the Bandai Namco Games stand at January's ATEI.

Following a host of debut appearances in London, Brent is aiming to stage another glittering line-up when it brings a selection of its 'Star Performer' games to AmEx 2009.

Brent Electronic started 2009 with a bang. Shortly after announcing its distribution agreement with Bandai Toys, which gives the company access to hugely popular character brands such as Ben 10 and Power Rangers, Brent secured an exclusive UK and Europe-wide distribution deal with Deltronic Labs. The Deltronic range includes the reliable and extensively used DL-1275 ticket dispenser, in addition to the company's popular upright and table top ticket eaters.

ATEI, an event which has broken a stack of records during its lifetime, is staging a videogame world record attempt on the opening day of the exhibition.

Brent Sales has added some welcome creativity to the photo-booth genre with the release of the BBC-licensed Dr. Who. The Tardis-themed product, unveiled for the first time at this week's London ATEI, has been developed by Brent, expertly manufactured using the latest technology by Fantasy Entertainment and licensed from the BBC.

Brent Electronic's reputation as one of the coin-op industry's most influential suppliers of merchandise for electronic stacker machines is set to be enhanced further with the news this week that it has become an official supplier of Bandai Toys.

In addition to worldwide debuts of seven of its own Amutec brand kiddie rides, including six licensed rides, Namco Europe's Kiddie Rides Division will use ATEI as a launch pad for a number of children's amusement games spanning novelty/redemption, videogames, photo-booth and dance genres.

Face Bank, one of the most collectible cult novelty products to come out of Japan, looks certain to be amongst the many high interest products on Brent Electronic's ATEI stand 2220. The 'creepy but cool' novelty piggy bank, which is part of Brent Electronic's expanding range of SWAG sourced for use in electronic stacker machines, eats and swallows coins when they are passed in front of Face Bank's eye sensors.

Namco Europe's kiddie rides division, which was formed on the eve of ATEI 2008 following the acquisition of the Amutec brand and subsequent appointment of Chris Bell as general manager, is set to gain a significantly higher profile at the 2009 London Show with an expanded presence on what the company is describing as a 'stand within a stand'.

Namco Europe, combining leading European amusements supplier Bandai Namco Games (BNG) and UK & Ireland distributor Brent Sales, is ready to stage an all-star debut line-up of amusement games at ATEI 2009, with leading roles being filled by a host of Triple A videogames, arguably the industry's foremost cast of prize and ticket redemption machines, industry-leading prize merchandisers and a growing roster of novelty/entertainment pieces covering every sector of family fun.

It's rare that the adjective 'defining' is used accurately to describe a piece of coin-op equipment, but Clena-Flex, Bandai Namco Games' eye-catching, next generation merchandiser certainly lives up to the accolade.

Barber Cut, the popular prize vendor licensed by Bandai Namco Games, has been restyled and is now available in a number of permutations including a 'Lite' single-player version.

The hollywood bowl in Watford has made history by becoming the first venue in the United Kingdom to install the complete prize redemption and marketing set-ups on Clena-Flex, Bandai Namco Games' top earning 100 per cent skill game.

Bandai Namco Games has set out strict performance criterion that machines will have to satisfy before they can be shown at ATEI ‘09.

The deluxe production version of Raw Thrills' Safari video shooter is now available for European deliveries. Distributed exclusively by Brent Sales/Bandai Namco Games, the latest instalment of the high-earning, action-packed Big Buck Hunting series sports two rifles and a high definition 42-inch LCD screen.

Spares, components and ancillary products supplier, Brent Electronic is streamlining its customer interface by merging its Sales and Customer Services functions, with effect from 10th November 2008.

Brent Sales/Bandai Namco Games has released a new TV gameshow-themed game: The Price Is Right. Manufactured by leading redemption specialists, ICE, the game is licensed on the hit television programme of the same name, which has been broadcast in dozens of countries since its inception in 1956 and remains the world's longest-running gameshow.

Nicktoons Nitro Racing is a new family-oriented, fast action video driver fresh from the Raw Thrills studio. Distributed exclusively throughout the UK and Ireland by Brent Sales and in continental Europe by Bandai Namco Games, the game is licensed on the highly popular series of Nicktoons TV characters led by Spongebob Squarepants.

The demand for family oriented amusements products has never been more apparent, according to Brent Sales' product manager, John Brennan.

Namco Europe is set to launch its first wholly in-house developed Kiddie Ride since acquiring the Amutec brand name. 'Finley the Fire Engine' is a 2-seat rocking ride based on the television cartoon character which is hugely popular amongst 2 to 6-year-olds. The ride, which has been licensed from Entertainment Rights, features authentic sounds and interactive controls.

Brent Sales will be taking an extremely high profile at this year's Preview exhibition where it will be showing in excess of 30 products which constitute Europe's largest selection of star performing family entertainment equipment.

Leading amusement machine distributor, Brent Sales is looking ahead to the Preview '09 exhibition with a number of new launches in store.

As the amusement industry continues to face up to the challenges of the credit crunch, poor weather and legislative issues, Brent Sales is working hard to soften the impact by maintaining a steady supply of solid income generating products.

"On the surface, it could be perceived that little has changed in the development of Kiddie Rides over the years, but here at AMUTEC we have a history of innovation within this specialised sector."

"Comparing performance and graphics aspects of pay-to-play video entertainment with offerings currently available on home consoles is not really the key issue. In the same way that cinemas offer a different experience to DVD movies, so goes the coin-op video model, with a huge focus placed on player experience that simply cannot be replicated outside of social entertainment venues."

"The appeal of this kind of equipment is not limited to a single age group, but allows interactivity across several generations: older family members are instinctively drawn towards the fun and excitement enjoyed by the younger players."

With exclusive distribution rights to top earning equipment from leading manufacturers including Namco Bandai, ICE, J.E.T., 5 Star, Benchmark and Universal Space, Brent Sales has established an enviable reputation as the first choice supplier for operators sourcing redemption equipment.

Brent Sales is aiming to build on an ebullient opening to 2008, arriving at Park Avenue with a strong selection of products from its 'best of breed' range. Head of UK sales Mick Kennedy, Kiddie Rides Division general manager Chris Bell and product manager John Brennan will be supported by Brent Electronic at the first of a series of customer-facing events to mark the start of the summer season.

With wave upon wave of world class products across many genres of amusement games, Brent Sales is a tidal force to be reckoned with. And with a sales team steeped in experience of seaside sales, the company's 2008 collection is going to take some beating.

Namco Europe Limited has underlined its intentions to expand into new business sectors adding British Kiddie Rides specialist Amutec to the existing business. The deal comprises the purchase of the Amutec name and a 10,000 square-foot manufacturing facility in Mablethorpe, Lincolnshire, together with expansive assets.

Namco Bandai Games has reported an exceptional response to its Fun Factory range of amusement games unveiled at ATEI 2008. Incorporating at least 15 world/European debuts, the company's product mix is being cited by Managing Director John McKenzie as the principal factor behind an unsurpassed level of orders taken at the London show.

On the eve of ATEI 2008, Brent Sales has announced a number of new additions to its Fun Factory line-up with over a dozen new products making their world or European debuts at the London show on stands U2340/U2334.

Namco Europe has completed a major strategic business development with the formation of a dedicated Kiddie Rides Division. The Division, which will be inaugurated at ATEI, is being headed-up by well known kiddie ride expert Chris Bell who has been appointed to the post of General Manager. Chris, who has 25 years experience in the industry, 20 of which gained in the Kiddie Ride sector, reports directly to Namco Europe Managing Director John McKenzie.

On the eve of ATEI 2008, Namco Bandai Games has announced a number of new additions to its Fun Factory line-up with over a dozen new products making their world or European debuts at the London show on stands U2340/U2334.

Due to be debuted at the forthcoming ATEI exhibition in London, Brent Sales is launching a self-contained prize redemption station, Tickets To Prizes – designed to enable retailers to implement a 'low overhead, low maintenance, prize distribution solution' as easy to operate as a vending machine.

Following what the company is describing as a 'hugely successful' showing at London's Preview exhibition, Namco Europe has broken new ground with its latest offerings in the skill-based prize genre.

Namco Europe has announced details of several new additions to its Fun Factory collection of family amusements games. At least seven new products will be revealed for the first time when they make their maiden trade show appearance on the stand of UK distributor Brent Sales at October's Preview exhibition in London.

Maximum Tune 3 has become the first game to be launched by Namco Bandai simultaneously across the globe, designed to attract casual and dedicated players alike. The third instalment in the customisable street racing driving series continues to dominate machine charts the world over.

Brent Sales enters the summer season riding high with arguably the strongest compendium of top performing videogames available anywhere in the industry.

Namco Europe/Brent Sales has made its first entry into the Far East amusements sector with a next generation prize vendor designed for the global marketplace. The London-based company paraded the 'Froggit Junior' to visitors at the GTI Expo, held in Taipei, Taiwan across 10-12 May.

Brent Sales' Fun Factory is being taken on a country-wide tour for the first time since its January launch. Tour managers John Crompton and Geoff Spencer will be accompanying a select range of products on the mobile showroom which takes in coastal resorts across Great Britain over a seven week period.

The hotly anticipated sequel to Raw Thrills' AAA video driver, The Fast and the Furious, F&F Drift has been launched in Europe by exclusive distributors Brent Sales/Namco Europe.

Coastal operators have been amongst the greatest beneficiaries of Brent Sales' focus on family fun in recent years. Not only does the company provide its customers with Triple A games from the world's leading manufacturers, but recent moves to increase in-house product development have created a new raft of equipment tailored for specific markets…in particular the British seaside sector.

Namco Europe Ltd has appointed Julian Goicoa as International Business Development Manager, with specific responsibilities for sales of amusement machines across the Spanish, Italian, French, Portuguese and African markets.

Brent Sales has unveiled a new Arcade version of its highly promising video SWP, Rollerball. Due to make its first industry appearance at AmEx 2007 in Dublin, the latest incarnation sports a larger (26-inch) TFT touchscreen, slick maroon livery and eye-catching dome top.

Time Crisis 4 is on course to eclipse the popularity of its illustrious predecessor following news that a third production run has been ordered by Namco Europe, which will fulfil pre-May Day deliveries, ATEI and early season demand.

Brent Sales, part of the Namco Bandai group, is predicting a bright international future for its Rollerball 11-videogame compendium, following response to its appearance at ATEI.

Brent Sales has added 11 brand new family entertainment games to its 'Fun Factory' inventory and arrives in Dublin for AmEx 2007 with high expectations following what it described as a 'phenomenal reception' to its new-look product range at January's ATEI.

ATEI's status as a window on the world of coin-op and amusements has been underlined with the news that 16 executives from the Namco Bandai R&D team based in Tokyo will be at the exhibition together with a team of interpreters.

Brent Sales has chosen ATEI to unveil the prototype of Froggit Jumbo, a next generation prize vendor that's been designed for high footfall destination venues including shopping malls, FECs, theme parks and cinemas.

Brent Electronic have increased their show presence by almost 60 per cent year-on-year and will be located on stand 1720 on the Upper Level of Earls Court 1 at ATEI 2007, where the spares, components and ancillary equipment specialists will be parading their latest change machine, manufactured by Italian coin handling supremos, Comestero.

UK and Ireland amusements distributor, Brent Sales has bolstered its field sales team with the appointment of Geoff Spencer. He joins the company as Regional Sales Manager, effective 1st January 2007, reporting to newly promoted Head of Sales, Mick Kennedy.

Exhibiting under the trademark corporate banner of NAMCO BANDAI Games, Brent Sales and Namco Europe will be exhibiting in excess of 50 machines from ten companies across 12 product groups in what must be the most diverse stand at ATEI 2007.

Mick Kennedy has been promoted to the post of 'Head of Sales - UK and Ireland' at Brent Sales. The move follows on from the announcement that John McKenzie is stepping up to the role of Managing Director at Namco Europe as from 1st January 2007.

Exhibiting under the trademark corporate banner of 'Bandai Namco Games', Brent Sales and Namco Europe are planning their biggest showcase for several years at the forthcoming ATEI. The company's stand – number 2140 on Level 1 of Earls Court 1 – is 33 per cent larger year-on-year and will feature in excess of 50 machines covering a broad spectrum of family entertainments.

Brent Sales/Namco Europe have launched a remodelled version of one of the industry's most renowned cranes, unveiling the new ‘Brent's X-Factor Bright’ at the recent Preview exhibition in London.

Three autonomous divisions established together with new holding company

West-London-based distributor of family amusement products, Brent Sales has underlined its support for the Preview exhibition, describing the Hammersmith show as 'perfectly positioned to open the new season of domestic sales'.

Brent Sales/Namco Europe have secured exclusive distribution rights for the latest novelty photo vending booth developed by industry leading manufacturer Fusence, Magic Photo Land.

Brent Sales will be making its customary heavyweight appearance at Preview with more than 25 games from nine manufacturers covering video, novelty, redemption, simulation, pushers, electronic imaging kiosks, SWP, cranes, kiddie rides and compact sports.

Namco Europe has announced the appointment of Cocamatic as the exclusive and official distributors for Time Crisis 4 throughout the Iberian peninsula. The appointment was confirmed at the FER-Interazar expo held recently in Madrid.