With wave upon wave of world class products across many genres of amusement games, Brent Sales is a tidal force to be reckoned with. And with a sales team steeped in experience of seaside sales, the company’s 2008 collection is going to take some beating.

Namco Europe Limited has underlined its intentions to expand into new business sectors adding British Kiddie Rides specialist Amutec to the existing business. The deal comprises the purchase of the Amutec name and a 10,000 square-foot manufacturing facility in Mablethorpe, Lincolnshire, together with expansive assets.

Namco Bandai Games has reported an exceptional response to its Fun Factory range of amusement games unveiled at ATEI 2008. Incorporating at least 15 world/European debuts, the company’s product mix is being cited by Managing Director John McKenzie as the principal factor behind an unsurpassed level of orders taken at the London show.

On the eve of ATEI 2008, Brent Sales has announced a number of new additions to its Fun Factory line-up with over a dozen new products making their world or European debuts at the London show on stands U2340/U2334.

Namco Europe has completed a major strategic business development with the formation of a dedicated Kiddie Rides Division. The Division, which will be inaugurated at ATEI, is being headed-up by well known kiddie ride expert Chris Bell who has been appointed to the post of General Manager. Chris, who has 25 years experience in the industry, 20 of which gained in the Kiddie Ride sector, reports directly to Namco Europe Managing Director John McKenzie.

On the eve of ATEI 2008, Namco Bandai Games has announced a number of new additions to its Fun Factory line-up with over a dozen new products making their world or European debuts at the London show on stands U2340/U2334.

Due to be debuted at the forthcoming ATEI exhibition in London, Brent Sales is launching a self-contained prize redemption station, Tickets To Prizes – designed to enable retailers to implement a ‘low overhead, low maintenance, prize distribution solution’ as easy to operate as a vending machine.

Following what the company is describing as a ‘hugely successful’ showing at London’s Preview exhibition, Namco Europe has broken new ground with its latest offerings in the skill-based prize genre.

Namco Europe has announced details of several new additions to its Fun Factory collection of family amusements games. At least seven new products will be revealed for the first time when they make their maiden trade show appearance on the stand of UK distributor Brent Sales at October’s Preview exhibition in London.

Maximum Tune 3 has become the first game to be launched by Namco Bandai simultaneously across the globe, designed to attract casual and dedicated players alike. The third instalment in the customisable street racing driving series continues to dominate machine charts the world over.

Brent Sales enters the summer season riding high with arguably the strongest compendium of top performing videogames available anywhere in the industry.

Namco Europe/Brent Sales has made its first entry into the Far East amusements sector with a next generation prize vendor designed for the global marketplace. The London-based company paraded the ‘Froggit Junior’ to visitors at the GTI Expo, held in Taipei, Taiwan across 10-12 May.

Brent Sales’ Fun Factory is being taken on a country-wide tour for the first time since its January launch. Tour managers John Crompton and Geoff Spencer will be accompanying a select range of products on the mobile showroom which takes in coastal resorts across Great Britain over a seven week period.

The hotly anticipated sequel to Raw Thrills’ AAA video driver, The Fast and the Furious, F&F Drift has been launched in Europe by exclusive distributors Brent Sales/Namco Europe.

Coastal operators have been amongst the greatest beneficiaries of Brent Sales’ focus on family fun in recent years. Not only does the company provide its customers with Triple A games from the world’s leading manufacturers, but recent moves to increase in-house product development have created a new raft of equipment tailored for specific markets…in particular the British seaside sector.

Namco Europe Ltd has appointed Julian Goicoa as International Business Development Manager, with specific responsibilities for sales of amusement machines across the Spanish, Italian, French, Portuguese and African markets.

Brent Sales has unveiled a new Arcade version of its highly promising video SWP, Rollerball. Due to make its first industry appearance at AmEx 2007 in Dublin, the latest incarnation sports a larger (26”) TFT touchscreen, slick maroon livery and eye-catching dome top.

Time Crisis 4 is on course to eclipse the popularity of its illustrious predecessor following news that a third production run has been ordered by Namco Europe, which will fulfil pre-May Day deliveries, ATEI and early season demand.

Brent Sales, part of the Namco Bandai group, is predicting a bright international future for its Rollerball 11-videogame compendium, following response to its appearance at ATEI.

Brent Sales has added 11 brand new family entertainment games to its ‘Fun Factory’ inventory and arrives in Dublin for AmEx 2007 with high expectations following what it described as a ‘phenomenal reception’ to its new-look product range at January’s ATEI.

ATEI’s status as a window on the world of coin-op and amusements has been underlined with the news that 16 executives from the Namco Bandai R&D team based in Tokyo will be at the exhibition together with a team of interpreters.

Brent Sales has chosen ATEI to unveil the prototype of Froggit Jumbo, a next generation prize vendor that’s been designed for high footfall destination venues including shopping malls, FEC’s, theme parks and cinemas.

Brent Electronic have increased their show presence by almost 60 per cent year-on-year and will be located on stand 1720 on the Upper Level of Earls Court 1 at ATEI 2007, where the spares, components and ancillary equipment specialists will be parading their latest change machine, manufactured by Italian coin handling supremos, Comestero.

UK and Ireland amusements distributor, Brent Sales has bolstered its field sales team with the appointment of Geoff Spencer. He joins the company as Regional Sales Manager, effective 1st January 2007, reporting to newly promoted Head of Sales, Mick Kennedy.

Exhibiting under the trademark corporate banner of NAMCO BANDAI Games, Brent Sales and Namco Europe will be exhibiting in excess of 50 machines from ten companies across 12 product groups in what must be the most diverse stand at ATEI 2007.

Mick Kennedy has been promoted to the post of ‘Head of Sales – UK and Ireland’ at Brent Sales. The move follows on from the announcement that John McKenzie is stepping up to the role of Managing Director at Namco Europe as from 1st January 2007.

Exhibiting under the trademark corporate banner of ‘Bandai Namco Games’, Brent Sales and Namco Europe are planning their biggest showcase for several years at the forthcoming ATEI. The company’s stand – number 2140 on Level 1 of Earls Court 1 – is 33 per cent larger year-on-year and will feature in excess of 50 machines covering a broad spectrum of family entertainments.

Brent Sales/Namco Europe have launched a remodelled version of one of the industry’s most renowned cranes, unveiling the new ‘Brent’s X-Factor Bright’ at the recent Preview exhibition in London.

Three autonomous divisions established together with new holding company

West-London-based distributor of family amusement products, Brent Sales has underlined its support for the Preview exhibition, describing the Hammersmith show as ‘perfectly positioned to open the new season of domestic sales’.

Brent Sales/Namco Europe have secured exclusive distribution rights for the latest novelty photo vending booth developed by industry leading manufacturer Fusence, Magic Photo Land.

Brent Sales will be making its customary heavyweight appearance at Preview with more than 25 games from nine manufacturers covering video, novelty, redemption, simulation, pushers, electronic imaging kiosks, SWP, cranes, kiddie rides and compact sports.

Namco Europe has announced the appointment of Cocamatic as the exclusive and official distributors for Time Crisis 4 throughout the Iberian peninsula. The appointment was confirmed at the FER-Interazar expo held recently in Madrid.